Ristorante LUCCA & Piano Lounge
The owners of Mastori's Diner in Bordentown, NJ came to FZ with a unique challenge. Create a 5 star italian restaurant experience. From naming the restaurant to creating it's iconic identity, to building a following of thousands of followers, FZ delivered a restaurant brand that will stand the test of time.
Creating a ⭐️⭐️⭐️⭐️⭐️ experience
Ristorante LUCCA, a prestigious 5-star Italian restaurant and lounge, sought to redefine its brand identity to match its exquisite dining experience. Our agency was tasked with creating a sophisticated, inviting brand design that captured LUCCA's authenticity, luxury, and culinary artistry.
Challenge:
LUCCA needed a brand identity that reflected its elevated dining experience and Italian heritage while appealing to a modern, discerning clientele. The challenge lay in striking the perfect balance between tradition and innovation to ensure the brand remained timeless yet relevant.
Research & Discovery:
We immersed ourselves in LUCCA's history, culinary philosophy, and ambiance. This helped us understand their unique selling points and what set them apart from other Italian eateries.
Visual Identity:
We crafted a refined logo that combined a classic serif font with a contemporary emblem, symbolizing the fusion of old-world charm and new-age sophistication. The color palette featured deep, rich tones of gold, olive green, and burgundy, evoking a sense of luxury and authenticity.
Social Media Strategy:
We curated a content strategy focusing on culinary artistry, Italian culture, and LUCCA's unique ambiance to engage the audience and highlight the brand's personality.
Brand Guidelines
Traditional typefaces were carefully chosen for a timeless touch, while high-quality imagery showcased LUCCA's delectable dishes and elegant interior.
